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Where do I buy my ad space for up to 70% off?
By action | January 11, 2008
OK, someone sent me an email asking "where can I buy classified and display advertising."
Here is a direct link to my source. As you can tell there is no "affiliate link" or anything. I’m not making a dime from sending you to this site so please tell them you read about their company at the "J.R. Jackson Blog."
Wolf Enterprises is owned by Randy Wolf and he has negotiated some of the best prices in the industry. Here is a sample of some of the advertising discounts you can get from Wolf Enterprises. I have tried to put direct links to the various sources for your convenience.
Magazines:
Home Business Magazine, Small Business Opportunities/SYOB, Network Marketing Business Journal, Money N Profits, Opportunity World, Entrepreneur Magazine, Inc. Magazine, Home Business Connection, Home Business Advertiser, Money Making Opportunities, Business Opportunities Handbook, Fast Company,
Newspapers:
USA Today, Investor’s Business Daily, National Enquirer,
Card Decks:
Cutting Edge, Financial Gains, Maximum Advantage, Trump,
If you can wait a while before placing your ad then you can use a technique called buying "remnant advertising."
The basis of remnant space advertising is that media companies rarely sell all of their advertising space. Their unsold ad space or time, called remnant space, can often be bought at steep discounts.
Think about it: Advertising time and space is a perishable commodity; if it is not sold, it is lost or given away for public service announcements or some other non-revenue producing filler. So, instead of taking a loss for unsold airtime or ad space, media outlets will often take far less than their usual retail fees to unload their remnant space. This means you can buy what is typically expensive media for much, much less than normal.
How you can best use remnant space advertising to your advantage depends upon the type of media in question:
Newspapers: Newspapers offer plenty of remnant space opportunities because they are published frequently (daily, weekly or monthly in most cases). Check out mss-standby.com | Media Sources Ltd |
Magazines: One of the great remnant opportunities lay with national magazines. Such magazines print regional editions, and sell regional ads. If they fail to sell all of the regional ads (which is not uncommon), or sell an odd number, their unsold inventory is your opportunity.
But even smaller magazines offer remnant advertising. Magazines create their editorial content based upon, among other things, the amount of advertising sold. But sometimes advertisers back out, or end up going with smaller ads, or miss a deadline, or the magazine ends up with extra content, all of which creates an opportunity for you.
Radio: Radio is ripe for remnant buys because, unlike print media which can be expanded and contracted to a certain extent as needed, radio advertising is finite; there are a fixed number of spots in one hour. Thus getting that unsold time at “fire sale” prices is definitely doable. Discounts can range from 25 to 75% off retail prices. Check out Bid4Spots.com |
Television: While this advertising method is normally out of reach of the normal work-at-home entrepreneur you can find deals up to 90% off due to the amount of TV stations.
One easy way to get remnant radio time is to buy regular time and then request that they throw in an equal number of remnant spots.
One method I have used to secure remnant advertising is to send my camera ready artwork to the publisher along with a check for say 30% of the rack rate with a note instructing them to run the ad if remnant space becomes available anytime within the next 90-days. I also like to mention to them that I’m a subscriber to their publication (if I am) and that I plan on advertising consistently in the future with them.
I hope you find this information helpful.
Please take a moment to post your comment or question and I will take the time to personally respond to it.
J.R. Jackson
http://www.JRJackson.com
Stay @ Home Dad & Husband
Topics: Uncategorized | 34 Comments »
34 Responses to “Where do I buy my ad space for up to 70% off?”
Comments
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January 12th, 2008 at 2:30 am
As always J.R. you never cease to amaze me with your knowledge and experience. Thankyou for being kind enough to share some of your knowlege and wisdom with those of us who are new to network marketing, been with it for a while, made some money and failed miserably. Your experiences and background provide tremendous hope for everyone. Your posts are great!
January 12th, 2008 at 3:52 am
Thanks for the comment Mike. Your time is NOW to create success in this industry.
Mike and I go back about 5-years when he used to be a customer of mine at one of my internet cafes.
J.R.
January 12th, 2008 at 12:54 pm
J.R.,
I hope you are getting as much out of life as you possibly can. I have still not sold one ppl membership. It is sad but true.
I wish you nothing but the best. I thank you for remembering the little people.
Sincerely,
Fernando
January 12th, 2008 at 4:04 pm
Ferando I reached the level of Platinum with Pre-Paid Legal and after 5-years decided it was time for me to do something else.
These last 10-months since I moved on have been some of the most profitable months I have ever had.
It is nice to be able to buy your spouse a new Cadillac Escalade for Christmas – AND PAY CASH!
Here is a major problem with most mlm/network marketing companies.
You sign a contract explicitly stating that you’re not an employee to the company. You don’t derive a salary, benefits, or any other compensation other than what you earn by marketing the companies products or services.
When you signed those papers from your company, you became an Independent Representative. You’ve been asked to conduct your business in a manner that is in alignment with the company’s policy. While the company implements these policies, at the same time, it treats you as if you were an employee. Meaning, that the training, tools, and techniques to promote company’s products and/or services are made available to YOU to guarantee the success of the company’s business first and foremost and not necessarily your own success.
Bottomline is most MLM/Network Marketing companies treat their rep’s like employees and not entrepreneur’s. They entice you to join their company because you can be an entrepreneur and not have the hassles of conventional business ownership; employees, taxes, overhead, inventory etc.
The reality is they beat the entrepreneur out of you by forcing you to use their marketing systems (which they always seem to charge you for) and if you go off the reservation and begin using your own marketing systems they threaten to terminate you.
My blog is dedicated to helping you and others in this fantastic industry know the “REAL” ways in which people are building their businesses. I refuse to promote any business opportunity on my blog because I don’t want the powers to be to have control over me and force me to “not tell it how it is!”
I hope you can make this Mondays webinar. I will be covering a very simple technique which can help you explode the growth of your business. More information on the webinar can be found at http://www.livewebtool.com
Your successfully,
J.R. Jackson
http://www.JRJackson.com
January 12th, 2008 at 9:38 pm
J.R., what do you recommend for creating a lead capture page? What are the costs and the complexities of creating one. I’d like to be able to have a few questions with drop down choices.
January 13th, 2008 at 1:05 am
J.R. I have enjoyed limited success with various networking companies, but I still feel like an outsider looking for that magic combination. Your last WV co-op worked well for me, are you working to do something similar in the near future?
Thanks
January 13th, 2008 at 3:30 am
John the co-op was a huge success.
Our team grew to a little over 1,300 people within 4-1/2 months. Not bad for recruiting people at the $400 price point.
Unfortunately the company saw it as I was competing with their “more expensive” system.
In fact, in a very heated discussion with their compliance department I told them that the owner of the company was losing out on around $42,000 per month because my team was using my system (cheaper and more affective) over theirs.
Just yesterday I had a call from someone at corporate who is not only in our upline but also sits on the companies advisory board. This person (who I will not name) told me the company would like to talk with me and see how they could implement some of my “high-tech recruiting methods” my team and I were using company wide.
I have not decided which direction I’m going to go yet.
I started a side project on a very very part-time basis about 8-weeks ago and I already have over 600 people on my team. They company is rock-solid (also in prelaunch so the timing is perfect) and they are total open to me using my online marketing systems.
As I mentioned on my first post “I WILL NOT BE PROMOTING MY BUSINESSES HERE ON MY BLOG.”
I want this to be a safe place for networkers from all over the World and from every company in this industry to come and get real world “how to” information on building their downline.
The fastest way for me to ruin this site would be to begin promoting my opportunities.
I’m making a very nice 5-figure monthly income without me having to personally recruit any longer.
I’m taking the entire 2008 year to build this blog, fine tune my seminar and work on a couple of other “branding” systems.
J.R. Jackson
http://www.JRJackson.com
January 13th, 2008 at 8:34 pm
Great post!
February 27th, 2008 at 7:50 am
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Take Care,
Tim Davis
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